Roundtrip
For ecommerce brands doing $50k+ a month
Email & SMS Retention That Compounds Ecommerce Growth
We run your email and SMS end to end, turning first-time buyers into repeat customers.
Audit within 24 hours of Klaviyo access. No call required.
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Brands We've Worked With
The system
Retention Runs on Three Numbers
Email should drive 30 to 40% of revenue. For most brands it's under 10%, because it's run as someone's side job.
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Capturing More of Every Visit
Every visitor you don't capture is one your flows never get to work on.
- 2 Customer profile Repeat buyer
Winning the Second Order
About 3 in 4 customers never buy again. Second-time buyers are nearly twice as likely to come back.
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Your Best Customers
Every customer sits between their first order and their fifth. Your best 20% get their own treatment.
What we do
Retention Handled End to End
Strategy, design, build and reporting, all done for you. You approve the plan and watch the numbers.
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Sign-Up Forms
List growth that starts with your sign-up form. Most forms we see convert around 3%, and we build yours to 8%.
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The Campaign Calendar
A full campaign calendar, planned a month ahead. Every send is written, designed and segmented around your brand, so your list never feels spammed.
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Flows Split by Customer
Every core flow built and split by customer type. Welcome, abandonment, post-purchase and winback, each different for first-time and returning buyers.
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Testing What Wins
Constant testing on our Growth and Scale plans. Subject lines, preview text and send times are tested, and what wins stays in the account.
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Landing in the Inbox
Deliverability handled before your first send. Clean lists and a healthy sender reputation, so your emails reach the inbox.
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Strategy and Reporting
One strategy for your whole retention channel. A plan built around your numbers, and a monthly report showing what email and SMS brought in.
Why us
We Learn Your Brand Before We Write a Word
Most agencies run the same playbook for every client. We start with yours, then build every send around it.
Audit within 24 hours of Klaviyo access. No call required.
Case studies
Client Case Studies
Every figure below comes from the client's own Klaviyo dashboard, and the dashboard is right there beside it.
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CASE STUDY 1
+$67,000 Per Month In 60 Days
35% of total brand revenue coming from email. We achieved a record-breaking October without sending a single discount to their list.
After working with us:
- 35% of total store rev from email
- Re-engaged list of 9,000 subscribers
- $67,000 per month from email
Where we stepped in
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CASE STUDY 2
+$37,000 Per Month In 60 Days
We took this Aussie owned surf brand from bringing in $10k/month from email, to bringing in over $47,000 and 42% of total store revenue.
After working with us:
- 42% of total store rev from email
- Over 45% increase in total store revenue
- Over 4x monthly email and SMS revenue
(Before)
(After)
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CASE STUDY 3
+$25,000 Per Month In Automated Revenue
We took this 7-figure swimwear brand from generating between $5k-$10k/mo to over $35,000+ /mo.
After working with us:
- 55% average open rates
- Over 3x monthly email revenue
- Over $25,000 per month added
Where we stepped in
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CASE STUDY 4
+$10,000 Per Month In 49 Days
We took this small swimwear brand from near zero email marketing to generating over $10,000/mo and almost 40% of total store revenue.
After working with us:
- 38% of total store rev from email
- 35+ automated emails firing
- Pop-up form converting at 16%
(Before)
(After)
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CASE STUDY 5
+$9,600 Per Month In 60 Days
We took this Australian swimwear brand from email contributing just 5.77% of total store revenue to over 60% — in just 60 days!
After working with us:
- Over 10x monthly email revenue
- 25+ automated emails firing
- Over 60% of store revenue from email
(Before)
(After)
"I was hesitant because I've worked with freelancers before who didn't 'get' the My Secret Swim vibe, but Jamie instantly understood our audience and tone. Since working together, open rates are up, sales have increased, and I finally feel confident in our email marketing strategy."
"He very quickly identified and fixed our deliverability issues, so open rates went from 33% to 48% overnight. He brought his own great ideas for campaigns and quickly learned our brand voice. Our revenue from email increased by 149% in just 60 days."
Meet the Founder
I'm Jamie, and I run Roundtrip from Perth. I've spent the last few years inside the Klaviyo accounts of more than 15 six and seven figure DTC brands, and every case study on this page is my own work.
Every agency I looked at was built to win the first order and forget the customer after it. Give me Klaviyo access and within 24 hours I'll show you where the money is leaking.
Jamie Hughes, Founder
Frequently Asked Questions
What happens next?
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Give us Klaviyo access, which takes about two minutes.
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We go through your flows, forms, segments, deliverability and campaigns.
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Within 24 hours of access you get a recorded walkthrough and a written summary.
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Pricing comes with it, no call needed.
How much does it cost?
You'll get exact pricing with your audit. We do one-off flow builds and monthly retainers, with no setup fee. Klaviyo and SMS costs are paid by you directly.
How quickly will I see results?
Campaigns start in your second week and core flows go live within 30 days. Revenue usually starts moving within 30 to 60 days.
Is Klaviyo just taking the credit?
Fair question. Klaviyo counts sales that follow an open or click, so some would have happened anyway. That's why your reports also show Shopify numbers: store revenue and how many customers come back.
Do you have lock-in contracts?
There's a three-month minimum, because that's how long the build takes to prove itself. After that it's month-to-month with 30 days' notice.
How do we communicate?
Same business day replies on Slack or WhatsApp, updates on Loom, and optional calls, monthly on our Growth plan and weekly on Scale.
We already have someone handling email. Why bring in an agency?
Plenty of brands start that way. Email and SMS are all we do, so you get a full retention system, run in your brand's voice and judged on revenue. The audit is yours to keep either way.
Get Your Free Klaviyo Audit
A recorded walkthrough of what's working, what's not and how we'd scale your account. Within 24 hours of access, and yours to keep.
Get the free audit